Tony’s Chocolonely

Crazy about chocolate. Serious about people. Tony’s Chocolonely began in 2005, founded by the Dutch journalist, Teun van de Keuken ater they realised the extent of child labour and exploitation present in the cocoa industry. The brand was created as an act of protest, built around a single, uncompromising mission: to make chocolate 100% exploitation free. From the beginning, Tony’s positioned human rights at the centre of their business model, proving that ethical sourcing and sustainability can be embedded into every stage of production, rather than treated as an add on. The company’s early work focused on exposing inequality in the cocoa supply chain and demonstrating a fairer model was possible. Their approach combines fully traceable cocoa beans, paying a higher price to support a living income and building relationships with farmers.

Tony’s are proud to use fully traceable cocoa mass and butter, working directly with cooperatives in Ghana and Côte d’Ivoire to ensure accountability at every step/ While Tony’s remains a market leader in the Netherlands, the brand has also seen rapid expansion in the UK and US in recent years. Their combination of a clear, social mission and genuinely great tasting chocolate has helped them gain significant traction in an industry traditionally dominated by legacy brands. Today, they continue to grow as a confectionery favourite and as a catalyst for change. Their uneven chocolate pieces were once introduced to symbolise the unequal distribution of profits in the cocoa industry and are now an iconic feature of the confectionery landscape.