Oatco

Oatco are on a mission to fuel your days with natural energy. Discover the snack brand that took the Dragon’s Den by storm. Choose from energy balls to delicious breakfast foods.

oatco-superfuel Energy in every bite. Oatco creates delicious, energy packed snacks designed for life on the go. From ready to eat overnight oats to convenient energy balls, the brand makes it effortless to enjoy natural, nourishing energy anytime, anywhere. Founded in 2024 by Laura Murphy, Oatco quickly became one of the UK’s fastest growing natural energy snack brands, gaining national attention and investment after a successful appearance on BBC’s Dragon’s Den. Based in Northern Ireland, Oatco focuses on slow release, oat powered energy paired with the convenience busy days demand.

Many of Oatco’s products offer a natural source of fibre, offering steady energy and essential nutrients while still tasting like a treat. Today, Oatco snacks are stocked in more than 800 stores across UK retailers and online, with over 500,000 units sold to date. Laura created the brand after feeling frustrated by the lack of functional, great tasting snacks available for hectic schedules. Her mission: challenge the idea that the mid afternoon slump is unavoidable and offer a healthier, more energising alternative for everyone.

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Natural Energy Oatco’s core mission is to provide natural, slow release energy for busy lifestyles. Their products are positioned as everyday fuel that, “energises you, not slows you down” built around the functional benefits of consuming oats as slow release energy.
Challenging Snacking Founder Laura Murphy created Oatco to challenge the idea that the 3pm afternoon slump is inevitable, and to offer a healthier alternative to typical high sugar snacks. This reflects their value of redefining everyday snacking with more functional options.
Taste & Function Oacto’s snacks are not only better before you, but taste like a treat while still delivering you natural energy and fibre. The brand is built on the idea that great tasting snacks shouldn’t compromise on health or flavour.
Convenience The brand focuses on snacks that fit into busy routines to keep you fuelled all day long. To convenient on the go energy balls to just add milk overnight oats. This reflects their broad mission to make healthy eating easy and accessible.
Sustainable Oatco champions Irish oats and locally sourced ingredients as well as highlighting the role of local retailers. They are committed to advancing the cause of regional agriculture and sustainable growth while staying true to their values.

Oatco, also known as Oatco superfuel, are a fast growing natural energy snack brand based in Northern Ireland, offering oat based energy balls and just add milk overnight oat breakfast pouches.

In March 2026, Oatco appeared on Dragon’s Den, where Murphy received offers from three dragons before accepting investment from Steven Bartlett. This was a huge turning point for the brand.

Extra discounts on Oatco Superfuel

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Featured Oatco Superfuel Categories

Porridge

Snacks

Featured Oatco Superfuel Products

Oatco Super Bites Caramelised Biscuit 68G Pack of 14 only £32.86 View full range

Oatco Super Bites Hazelnut Chocolate 68G Pack of 10 only £32.86 View full range

Oatco Super Bites Peanut Butter Crisp 68G Pack of 10 View full range only £32.86

Oatco Super Bites Pistachio Crisp 68G Pack of 10 View full range only £32.86

Oatco Super Bites Rainbow Cookie 68G Pack of 13 View full range only £32.86

Oatco Overnight Oats Banana Biscuit Boost 70G Pack of 12 View full range only £42.78

Oatco Overnight Oats Berry Boost 70G Pack of 12 View full range only £42.78

Oatco Overnight Oats Choco Boost 70G Pack of 12 £42.78 View full range

More About Oatco Superfuel

More About Oatco Superfuel

Oatco was founded in 2024 by Laura Murphy in Omagh, County Tyrone, Ireland after becoming frustrated with the lack of healthy, functional snack options on the market. Her mission was simple: challenge the idea that the mid afternoon energy slump is unavoidable and create a more nourishing, energising alternative for busy days. Before appearing on Dragon’s Den in March 2026, Oatco had already secured listings with major Northern Irish supermarkets. Their appearance on the show, and subsequent investment from Steven Bartlett, marked a major turning point, helping accelerate plans for UK wide distribution.

Today, Oatco offers two core product ranges. Super bites, which are energy balls made from dates, oats and natural ingredients and overnight oats, requiring users to just add milk for a quick, filling breakfast. Explore the full range of Oatco above, all available to order online for delivery across the UK. With natural energy, convenience and everyday practicality, these snacks are an excellent addition to workplace food and snacking supplies.

View the Oatco Superfuel product archive.