Miniml

Miniml is a zero waste refill and cleaning brand built on gentle formulas and on admission to make sustainable cleaning accessible in the workplace. From start up to big brand, Miniml is one of the UK’s most recognisable refill cleaning companies.

Do more with less. Miniml began in 2017 when founders Emma Tapper and partner Scott, both university students who shared a passion for sustainability, noticed a flaw in the refill movement. Most “refillable” containers were still being recycled, not reused. They set out together to change that, in building a true closed loop system where every bottle and container could be collected, washed and refilled again and again. Working from a small garage in Yorkshire, they created their first cleaning and personal care formulas and shaped the ethos that today, still defines the brand. From the start, their goal was straightforward: less waste, fewer harsh chemicals and no compromise on cleaning performance.

​That philosophy guided every decision as the brand grew from a garage start up into a national brand. All Miniml products are now made in their own UK factory, giving them complete control over ingredients, quality and sustainability practices. All of their formulas are vegan and cruelty free, paraben free, non toxic and biodegradable and gentle enough for even the most sensitive skin. Their closed loop business model remains at the heart of the brand. In practice, this means customers and retailers can return empty containers, which Miniml then washes, refills and reuses, a practice that reduces waste and has helped the brand become a standout name in sustainable cleaning.

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  1. Circularity Being frustrated with the single use plastics industry is what inspired the brand’s creation. Miniml is built around a closed loop supply chain model, where every container is designed to be returned and reused. This ensures less waste and a circular business model that is better for the environment.
  2. Non Toxic Formula After the founder, Emma, experienced sensitive skin from using everyday household brands, she began to question why so many contain harsh ingredients. As a result, Miniml use non toxic, vegan formulas which are gentle on the skin but tough on dirt to give you the same through clean, without irritation.
  3. Transparency All Miniml products are made in their own factory, right here in the UK. This crucially gives the brand control over quality, sustainability and ingredient integrity and re-enforces the brand’s belief in the circular supply chain, transparent manufacturing and keeping everything local where possible.
  4. More with Less This underpins the brand’s ethos and business model. Miniml was started to challenge the amount of waste often generated by the cleaning supplies industry. Today, they are focused on always reducing waste, using fewer unnecessary chemicals and leaving less of an environmental impact.
  5. Accessibility Miniml understands that sustainability is not always the most accessible, especially with cleaning products. As a result, the brand works with thousands of refill shops and eco-retailers to help people make more sustainable choices for their households, not just eco-enthusiasts.

Today, Miniml is recognised as one of the fastest growing zeo waste cleaning brands in the UK. The brand was even featured in Lloyd Bank’s “One to watch” list for exceptional entrepreneurs.

From garage start up to trusted household brand, Miniml currently distributes around the UK and employs 41 people. Popular products include cleaning sprays, hand soaps and washing up liquids.

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More Information About Miniml

Miniml are reshaping the world of household and personal care by creating soaps and cleaning products that are non toxic, biodegradable and refillable, and still deliver a reliably spotless clean. Their business is built on a fully closed loop model, where every bottle and container is designed to be returned, washed and used again, cutting out single use waste entirely.

For offices and workplaces looking to make meaningful eco-friendly swaps, Miniml’s soap range is an easy and impactful place to begin. Today, Miniml stand as a leading example of accessible sustainability, providing eco friendly washroom solutions for workplaces, organisations and homes across the UK.

​You can browse the Miniml products we currently have in stock above, and while you’re exploring, you may also want to take a look at our wide range of eco friendly cleaning products. If there’s something you can’t find or you’d like some guidance, our friendly UK based team is always happy to help.
View the Miniml product archive.
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