ManiLife
ManiLife is a UK peanut butter brand known for bold flavours and small batch production, founded in 2015 by Stu MacDonald.
Peanut butter like no other. Known for small batch roasting and single origin peanuts sourced from a family farm in Córdoba, Argentina, ManiLife is a brand dedicated to creating bold flavoured nut butters. The brand positions itself as a craft alternative to mass market peanut butter, with many products being sugar free, vegetarian and vegan friendly. Since launching in 2015, ManiLife has grown into a major UK challenger brand, now stocked by leading retailers while staying committed to flavour and quality driven production.
ManiLife was founded by Stu Macdonald, who left a career in accountancy after discovering a peanut butter enterprise in Argentina. Seeing peanut butter as a craft product rather than a commodity, he sourced what he believed were the best peanuts in the world and shipped them to the UK. When his manufacturer unexpectedly pulled out, Stu gathered 45 friends and produced 4,000 jars by hand in a local rugby club kitchen. By 2020, ManiLife moved from makeshift spaces into a 15,000 square foot factory, still roasting in small batches and using the same single estate Argentinian peanuts that shaped the brand’s beginnings.
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- Commitment to Craft ManiLife’s core mission is to make peanut (and other nut butter’s) properly. This means treating the manufacturing like a craft, rather than a commodity. This is why the brand favours small batch roasting, meticulous blending and an obsession with flavour and texture.
- Single Origin Quality A key value for ManiLife is using single estate, Argentinian peanuts, chosen because of their superior flavour. ManiLife positions provenance and ingredient quality at the heart of everything they make, which is reflected across their range, created with care.
- Flavour Above All The brand repeatedly highlights that flavour is their “love language” and what sets them apart is their mission to create nut butters which are deeply roasted, rich and intensely enjoyable, far beyond the standard of many supermarket mainstream brands.
- Small Production Since the beginning, ManiLife has favoured small batch, hands on production because they believe mass production compromises on quality. This reflects a mission to maintain craft integrity even as the brand grows in popularity and becomes stocked in major retailers.
- Elevating Everyday The brand values versatility and encourages people to use nut butters creatively, from toast to new recipes or enjoying straight from the jar as a quick and convenient snack, the possibilities are endless. Their mission is to make everyday food more joyful.
The brand was originally named Stu’s Peanut Butter, but was rebranded to ManiLife as “mani” means peanut in Argentinian. This change reflected their commitment to superior nuts from their chosen family farm in Argentina.
An accidental burnt batch led to ManiLife’s creation of “Deep Roast” which is now one of the most awarded and distinctive peanut butter styles in the UK. Bold, caramelised flavours helped propel ManiLife’s brand to cult status.
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More About ManiLife
More About ManiLife Peanut Butter
From hand making peanut butter in small batches, to a last minute Gousto order that accelerated their growth in 2017, ManiLife has become a favourite brand stocked by major UK retailers. From day one, the brand has committed to making peanut butter properly, using single origin peanuts from a family farm in Argentina, roasted and blended in small batches to preserve quality and flavour.
Today, ManiLife is recognised as a leading challenger brand, celebrated for its community driven growth, from early peanut butter dealers, to loyal fans while staying true to their craft led roots. The company sources what they believe to be the world’s best peanuts, chosen for their sustainable growing conditions and roasted weekly to create bold flavours. ManiLife's mission remains simple: exceptional peanuts, extraordinary flavour and peanut butter made with care, craft and joy.
Explore our ManiLife nut butters and nuts above. From classic peanut butter to crunchy almond, you’ll find all available products ready to order online for delivery across the UK
View the ManiLife product archive.