Haribo

Haribo Aims to Spread Joy in Everyday Life through Colourful and Playful Sweet Confectionery Across Generations.

haribo From a home kitchen to a global market leader. The story of the global confectionery brand, Haribo, began in 1920 by Hans Riegel Sr in Bonn, Germany. He started with just a sack of sugar, a copper pot, and a marble slab in a small kitchen. By 1922, Riegel had invented the “Dancing bear,” which is now a very well known fruit flavoured gummy. Eventually, this would evolve into the iconic Goldbear we know and love today. Haribo only grew into the twentieth century and beyond, and in 2020, they enjoyed their 100th birthday. Today, despite being a global brand, their headquarters are still in Germany, where they employ over 7,000 people. Still proudly family owned, Haribo constantly strives to innovate whilst preserving their history and nostalgic appeal.

Haribo, as an iconic confectionery brand, effortlessly blends a sense of tradition, joy, and fun with every product it launches. From classic favourites like Gummy Bears, to newer launches like the Harry Potter series. Since day one, Haribo have aimed to spark joy, fun, and creativity into everyday, and they have carried this into the present day by innovating appealing confectionery which appeals across generations. Whether you are five or fifty, indulging in Haribo sweets is still a fun and delightful experience.

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Quality Focused Haribo proudly operates on its own terms, which means quality is at the heart of everything they do. The idea of quality first was present in 1920, when they began, and can be found worldwide across all of the Haribo production sites today.
Pragmatism For over a century, Haribo has been defining the global confectionery industry. From humble origins in Germany to the global powerhouse they are today, it’s safe to say they have a wealth of experience for solutions that stand the test of time.
Attention to Detail Whether it’s the iconic gummy bear or tangfastics, every Haribo sweet began with a creative idea sketched by hand. A 3D template is then created, which produces a plaster prototype. Once the shape is perfect, several hundred stamps are created for production.
Childlike Happiness Every Haribo product is made with a keen eye, an open mind, and a sense of curiosity to bring the fun into everyday life. Their products aim to make people happy across the world, and this is what they continue to embody everyday for consumers.
Proudly Independent Today, Haribo is still a proudly run family business with many operations across the world. Believing in maintaining their independence, Haribo finances its growth on its own and remains independent from third parties to ensure the longevity of their future.

Haribo effortlessly blends innovation, resilience, fun, and global appeal with their wide range of confectionery favourites. From origins with the Goldbear in Germany, Haribo grew over the twentieth century to become a household name across the globe, giving people fun, joy, and creativity with every bite.

Despite being a global brand, Haribo are still a family owned business, proud of their long history of dominance in the confectionery sector. Today, Haribo sweets are available in more than 120 countries and are manufactured in 16 locations worldwide. 100 million Goldbears are made every day.

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Featured Haribo Categories

Confectionery

Featured Haribo Products

Haribo Giant Strawberries 3kg Bag only £33.37 View full range

Haribo Maoam Stripes Sweets Drum 61% Off RRP only £6.25 View full range

Haribo Heart Throbs Red Sweets Bag 3kg NWT1599 View full range only £30.80

Haribo Rotella Sweets Tub 100s NWT2122 View full range only £12.92

Haribo MAOAM Bloxx Tub 40s NWT7235 View full range only £13.35

Haribo MAOAM Stripes Tub 120s NWT7236 View full range only £13.35

Haribo Friendship Rings Sweets Tub 150s NWT2112 View full range only £13.49

Haribo Happy Cola BottlesTub 120s NWT2111 £13.49 View full range

Haribo Heart Throbs Sweets Tub 150s NWT2115 £13.49 View full range

Haribo Terrific Turtles Tub 150s NWT2114 £13.49 View full range

Haribo Fizzy Bubblegum Bottle Sweets Tub 75s NWT2121 £13.64 View full range

Haribo Giant Cola Bottles Sweets Tub 40s NWT2124 £13.64 View full range

Haribo Giant Dummies Sweets Tub 60s NWT1637 £13.64 View full range

Haribo Giant Strawberries Sweets Drum 75s NWT1638 £13.64 View full range

Haribo Jelly Babies Sweets Tub 100s NWT2107 £13.64 View full range

Haribo Yellow Bellies Sweets Tub 24s NWT1640 £13.64 View full range

HARIBO Wine Gums 140g (12) CT0087 £15.80 View full range

Haribo Giant Strawberries 1kg Drum NWT4479 £16.50 View full range

Haribo Gold Bears 1kg Drum NWT4480 £16.50 View full range

Haribo Starmix 1kg Drum NWT4484 £16.50 View full range

Haribo Supermix 1kg Drum, Party Tub NWT4483 £16.50 View full range

Haribo Tangfastics 1kg Drum NWT4482 £16.50 View full range

Haribo Mini Chamallows Pink & White 1kg NWT7160 £17.35 View full range

Haribo Chamallows Mini White 1kg NWT7174 £17.50 View full range

Haribo Mini 16g Giant Strawbs Gone Mini 100â€™s NWT2221 £20.79 View full range

Haribo Mini 16g Supermix 100â€™s NWT2219 £22.22 View full range

Haribo Starmix Minis 16g Bags (Pack of 100) 72443 NWT2217 £22.22 View full range

Haribo Starmix Sweets Bag 160g - PACK (12) NWT1642P £24.69 31% Off RRP View full range

Haribo Tangfastics Sweets Sharing Bag 160g - PACK (12) NWT1641P £24.69 31% Off RRP View full range

Haribo Starmix 11x16g - PACK (10) NWT7241P £25.87 View full range

Haribo Tangfastics Mini Packs 11 x 16g - PACK (10) NWT7242P £25.87 View full range

Haribo Chamallows Pink & White 140g - PACK (12) NWT6620P £26.41 26% Off RRP View full range

Haribo Squidgy Strawbs Sweets, 160g - PACK (12) NWT4955P £26.41 26% Off RRP View full range

Haribo Supermix Share Size Bag 160g - PACK (12) NWT4957P £26.41 26% Off RRP View full range

Haribo Maoam Bloxx LARGE 2.2kg Bag NWT7240 £26.51 View full range

More About Haribo

More Information About Haribo

Haribo had humble beginnings in 1920 in Bonn, Germany. Its founder, Hans Riegel Sr, began with a sack of sugar, a pot, and a marble slab in a small kitchen. By 1922, he had pioneered the first “Dancing Bear” gummy, which would evolve into the iconic Goldbear we know and love today. By 1933 they had grown to 400 employees and built a main production facility in Bonn. Then they introduced liquorice products with the likes of Liquorice Wheels. The outbreak of World War Two disrupted their production, and their founder, Hans Riegel, died in 1945. His wife Gertrud briefly ran the company until their sons Hans Jr and Paul Riegel took over in 1946.

Post-war, Haribo acquired other confectionery companies, including Kleutgen & Meier and Bonera in the Netherlands. By 1967, they had expanded into France and began growing across Europe. Throughout the 1980s to early 2000s, Haribo enjoyed global recognition and the brand became synonymous with gummy candy with iconic products such as the Goldbear, Cola Bottle, Gummy Frogs and Sour gummies. By 2020, they celebrated their 100th anniversary. With their headquarters still in Germany, today Haribo employ over 7,000 people across the world in over 100 countries. Still family owned, Haribo are proud of their traditions and strive to spread joy across the world with delicious and fun confectionery for all.

All of our Haribo products are listed here. If there is a product you cannot find, please get in touch with our friendly UK team. Whilst you’re here, it might be worth taking a moment to browse all of our Confectionery for other household favourites.

View the Haribo product archive.