Duracell

Find great deals on Duracell AA batteries, Duracell rechargeable batteries and lots more, ideal for home and work use.

Duracell are the UK’s go to brand for batteries. Whether you’re looking for Duracell AA Batteries or rechargeable batteries, you can trust them to provide you with the tools to power all your devices for home and office use. Duracell batteries are long lasting, great value and a trusted worldwide brand.

For those moments when you need to quickly have power at your disposal, to be an essential in every office and home cupboard, Duracell batteries are one of those everyday, essential items that nobody can go without. Made to last longer than your average battery, Duracell are known for their durability, compact design and affordability,

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  1. Success through Innovation Duracell have a rich history going back decades and are proud of their role in developing compact, efficient batteries to change the market. Duracell batteries are the most compact, powerful and long lasting on the market, partly due to being a leader in industry firsts. Duracell established the first alkaline AA and AAA batteries.
  2. Reducing Environmental Impact Duracell’s quality assurance meets the ISO 9000 standards, which specify the highest quality of raw materials through a rigorous testing process and the regular inspection of performance and energy usage. Duracell’s “POWERCHECK” allows consumers to verify a battery's power level to be given a second life in another device with lower energy needs.
  3. Long Lasting Power For years, Duracell batteries have been known as a product that continuously provides longer lasting power to allow the seamless function of everyday devices. Duracell applies a combination of well innovated technologies to help keep active materials inside the case to ensure less leakage and a high density core which delivers more energy.
  4. Battery Safety Duracell is at the forefront of industry efforts to improve the safety of Lithium coin cell batteries, which have an increased risk of being swallowed by younger children. They have been developing safety features such as baby secure technology, to discourage babies from accidentally swallowing through the use of Bittrex, the most bitter substance in the world.
  5. Integrity Duracell believes in the importance of always doing what’s right for the long term health of the business and organisation. Their nearly a century's worth of experience is a testament to the longevity of these values as they remain a world leader in the industry, helping to seamlessly power up devices across the world - whether that’s at home or at work.

Duracell is the world’s leading manufacturer of high performance batteries and a pioneer in rechargeable power solutions. Since the 1940s, the brand has become synonymous with reliability, delivering compact, long lasting energy trusted by millions worldwide.

On average, 63 Duracell products are sold every second around the world. With more devices relying on battery power than ever before, Duracell are pioneers in the rechargeable battery market, and every battery is quality checked before leaving the plant to ensure maximum performance.

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More About Duracell

Duracell was born in the early 1920s with two friends, Samuel Ruben and Philip Rogers Mallory who were both scientists in their field. Ruben came to the P.R. Mallory Company seeking a piece of equipment needed for an experiment, but both ended up seeing an opportunity. Their partnership was born and would last until Mallory’s death in 1975.

In the 1960s, Duracell pioneered the first alkaline batteries under the Mallory brand name. These were designed for Kodak’s new Instamatic camera with built in flash. This success paved the way for demands from Polaroid and Agfa, who were manufacturing new tape recorders and walkie talkies. In 1969, Duracell was part of the Apollo 11 mission as they became the first batteries to be used on the moon.

The 1970s saw the birth of the iconic Duracell bunny icon, and ever since their bunny has symbolised superior battery longevity compared to regular zinc carbon batteries. In 2020, Duracell launched Optimum 1.5 volt AA and AAA batteries which use a unique formula to improve device performance.
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